Founded in Malmö, Sweden, in 2011 by professional skateboarder Pontus Alv
Polar expresses the creative energy of skateboarding in understated, comfortable clothing and is also heavily influenced by European art and photography.
The brand's clothing incorporates the art of the team's riders and is inspired by skateboarding's past, especially the 90s.
For today's skateboarders, the 90's represent a time of more committed fun. Polar nods to this period in skateboarding history, but in a way that equates style and function. ("made for skateboarders, from skateboarders")
The Polar Skate team currently includes, among others, Hjalt Halberg and Aaron Herrington, Oskar Ronzenberg professional skateboarders who put Polar's promise of quality to the test.