At the beginning, Dime was a crew that just skated and made videos together.
It all started when the founders were 15 years old with a shitty website that was never updated. They were just posting skate clips.
Over time they have become a reference in their city of Montreal, have grown with the brand and it has become one of the most core brands in the world skate scene.
Even today we can't really say that it's a clothing brand or a skateboard video brand. It's just a label made for fun!